Why Localization Matters More than translation in Arabic Marketing
Translation and localization are often used interchangeably, but they serve distinct purposes. Translation focuses on converting text from one language to another while maintaining accuracy and meaning. Localization, on the other hand, goes beyond translation by adapting content to suit cultural, linguistic, and regional nuances, ensuring relevance for the target audience. This includes modifying date formats, currency, idioms, and even design elements to resonate with local users. While translation ensures comprehension, localization enhances engagement by making content feel native to its audience.









